Is your registry only marketing yourself as a private, self-pay solution? Pivot your business model to a broader audience with these simple tips.
Looking for new caregiver registry clients in 2025? Branding and marketing your business model to different demographics and groups is the first step.
Home-based care can be a costly service for families to purchase, especially from an agency. Your registry has a unique opportunity to help prospects get matched to care with affordable rates—that work with multiple payer options.
The clients you work with will likely all be self-pay clients, but there’s some finessing we can do to appeal to different groups. We’ll go into detail about Veterans Affairs and Long Term Care Insurance.
The VA Opportunity For Caregiver Registries
There are 15.8 million veterans in the US. This is a great opportunity for you and your team to not only give back to those who have given their all to your community, but to enable them to age in place without breaking the bank.
There are a number of different programs and options available for veterans and their families to take advantage of. The Elizabeth Dole Act, for example, was recently signed into law, further expanding the programs and benefits offered to veterans.
In your case, though, veterans receive Aid & Attendance benefits and other programs through the VA to pay for necessities like care and durable medical equipment. These funds can be used to pay for caregiver registry services.
When you and your team are out with referral sources, be sure to mention that your registry can improve veteran access to care. And with veterans, too, you can ensure that they know working with a registry is an option that they can afford.
The Long Term Care Insurance Opportunity For Caregiver Registries
Many older and younger adults are choosing Long Term Care Insurance to solidify their desire to age in place. These policies act like health insurance for services not covered under Medicaid and Medicare.
Medicare doesn’t cover non-medical personal care services, but a Long Term Care Insurance policy would cover expenses for home care or assisted living costs.
There are a few different types of policies, but at its core, you select your daily or monthly benefit, and then you either pay upfront for care and get reimbursed, or the insurance company will work with a provider/company to manage payment.
The idea behind Long Term Care Insurance is paying a premium with the likelihood that you will need care someday. 70% of Americans will need help with their activities of daily living (ADLs) as they get older.
Many policyholders, however, believe that they’re not sick enough to use benefits or that they’re afraid they will run out of funds. These myths leave money and care on the table.
Out of 8 million policies, 300,000 of them are active. This means 97% of policyholders don’t use or activate their benefits. This is where you can come in.
Take the time to learn what LTCI is and how you can work with it as a caregiver registry. Market your registry as LTCI-eligible, and spread the word about what you do to referral sources and potential clients.
Expand your client base with new payer sources.
If you’re ready to explore new client growth opportunities, looking at payer sources can be an easy and quick win.
Long Term Care Insurance and the VA are only a few of many possibilities. Before diving too fast into offering new payer sources, make sure that you take the time to learn about each, what they offer, how people qualify, and how you can be involved.
You have an opportunity to be an educator and expert to families and referral partners, shedding light on underserved communities and untapped benefits. How are you going to expand your payer base?
