It’s a caregiver’s market right now, so how do you find them? The caregiver registry regulatory landscape continues to ebb and change, and your business relies on their availability on your roster.
At a glance, here are a few strategies that we’re going to talk about today:
- Influencers/brand evangelists
- Share diverse pre-caregiving backgrounds
- Get creative with your gig postings
Let’s get started.
Leverage influencers and brand evangelists
There are many celebrities out there, few of them in caregiving. That doesn’t have to be the case.
Your brand has the opportunity to partner with brand evangelists (happy clients and family members or referral sources) and share the positive impact that your business has made on the lives of others. Caregivers that you match with clients are at the center of those outcomes.
This can take a number of forms, for example:
- Testimonial videos: Inviting a client or family member to share feedback about their experience in a video between 1-5 minutes.
- Promotional videos: This can include families in their home posing for website imagery or an advertisement that showcases a registry’s services. Most websites display stock photos. Real imagery feels more genuine and conveys a sense of warmth.
- Social media posts: Invite clients, family members, or referral partners to share their experiences with your agency on their social media handles as well as your Google My Business (GMB) page.
When potential care worker sees the impact they can make on someone’s life, this will motivate them to work with your registry over another. Capitalize on what makes you different from other gig work opportunities and competitors in the area, like senior living communities, home care agencies, and small group homes.
[READ MORE: Home Care Marketing and Sales for Caregiver Registries]
Share diverse pre-caregiving backgrounds.
You might find it ideal to only work with caregivers who have previous caregiving experience, whether that’s in a home or in a community. Expand your talent pool by exploring diverse fields with transferable skills.
Here are a few:
- Security: People who work in security are constantly surveilling environments even in times of low activity levels, handle confrontation with tact, and are quick thinkers. If you get any bites for a caregiver posting with a background in security, don’t overlook them!
- Cosmetology: Don’t underestimate the power of a good hairdo! Many clients you match with caregivers likely had some form of a beauty routine, man or woman. With time though, these routines tend to disintegrate for one reason or another. Having a caregiver that can brush and style hair or do make-up can drastically improve a client’s mood and outlook on life.
- Customer Service: Whether it’s retail, restaurant, or call center, these individuals are tasked with high volumes of information, and interaction with customers. Customer service also requires on-point communication skills, the ability to empathize, and problem-solve. If you get bites from applicants with customer service backgrounds, be sure to consider them for matching as well!
Do you have any caregivers on your roster that have an unusual or different background than you’d expect? We’d love to know.
Get creative with your gig postings.
Want to stick out in a complex environment for caregivers? Become a brand that’s worth rallying around. That starts from a prospective caregiver contractor’s first impression of you: the gig posting.
Invite caregivers to share their “why” in working with a client that you referred them to. They can explain the benefits of:
- Seeking care work through a registry
- Working for themselves
- Managing relationships with clients
- Negotiating rates and schedules directly with clients
This model of work is increasingly enticing to care workers because of the top 3 reasons for caregiver turnover. They are communication, pay, and scheduling. Each one is solved for when a caregiver chooses work through a caregiver registry.
Use the voice of care workers in your gig postings. Include a quote if you can, so that potential caregivers feel like they can relate to someone. These insights and more will help you capture a wider and more captivated audience of caregivers anxious to find work through your registry.
Let technology help you find time to get new caregivers.
Use a registry management system that’s built to help you streamline operations—so your team can go full-steam ahead on finding new caregivers.
With Ally, you gain access to a system that was purpose-built for caregiver registries. Nothing more, nothing less. Get the features you need to adhere to state regulations while defending the 1099 caregiver worker model.
[READ MORE: Your Guide To Caregiver Registry Compliance Part 2: On Caregivers]
When you can spend less time auditing your registry management system, your team can spend more time vetting caregivers to match with clients. Ready to switch? Learn more about Ally today.
